O Dude of the East

This year we are making a studied conscious effort not to be studied or conscious.  Santa Fe is now one of the most interesting art centers in the world and you, O Dude of the East, are privileged to behold the most sophisticated group in the country gamboling freely...

And Santa Fe, making you welcome, will enjoy itself hugely watching the Dude as he gazes.  Be sure as you stroll along looking for the quaint and picturesque that you are supplying your share of those very qualities to Santa Fe, the City Incongruous... 

Be yourself, even if it includes synthetic cowboy clothes, motor goggles and a camera.

- 1928 Santa Fe Fiesta Program

Well now I feel kind of silly wearing these motor goggles.

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